Who is Lipstick Lex?
Sarasota-based Florida artist, Alexis Fraser, is otherwise known in the art scene as ‘Lipstick Lex.’
Alexis is an alternative visual and performing artist utilizing 100% lipstick as her medium, adorning each piece she creates with layers upon layers of her own kisses. Each piece she creates goes through a conceptual process, ignited by the inspiration given to her at that time.
With an emphasis on promoting love, self-love, beauty, personal empowerment, and creative inspiration through her subjects, Alexis’ innovative method delivers chic and conversational art that is equally vibrant as it is unique. Lex puts her love into each work of art – not just literally with her physical kisses, but from the moment of conceptualization, with each and every brushstroke, the finishing touches, her signature on the bottom corner, and of course the polishing layer of protective resin to conclude the piece.
Alexis is an international artist who works on both private commissions and corporate collaborations. Her work has been exhibited throughout the United States as well as numerous international locales such as Toronto, London, Hong Kong, and Tokyo, to name a few.
Lex has been featured locally, nationally, and worldwide with TV appearances, worldwide press, celebrity purchases, and various exhibitions. Her art and her brand are rapidly growing along with her profoundly centered focus to spread love one kiss at a time.
ARTIST | FOUNDER
Alexis is Lipstick Lex!
Her journey unraveled slowly, and it took years to discover her calling, find confidence in her work, and then flip the entrepreneurial switch on in order to advance in her full-time career as an artist!
It was imperative to Lex to do what she loved for a living. The thought of doing anything else truly left her feeling paralyzed – therefore, she HAD to make it work!
With an incredibly supportive family, circle of friends, and a husband who all saw her potential even when Lex couldn’t see it herself, the constant encouragement allowed Lex to unveil her limiting beliefs, discover her own personal empowerment, and press on. Alexis experimented with copious artistic methods and mediums to differentiate herself as an artist. It was the discovery of utilizing lipstick and her kisses in 2012 that felt oh-so-right.
Today, Alexis and her team are building an art empire that is rapidly expanding. With visual art that is completely revolutionary and LITERALLY made with love, the word is spreading quickly, and Alexis is seeing the fruits of her labor becoming juicer than ever.
CO-FOUNDER | CONCEPTUAL ARTIST
Josh was born in Toronto, and moved to the Chicago area with his family when he was 14 years old. It was in high school where Josh and Alexis first met. At 16 they were inseparable and are now proud high school sweethearts 20 years later!
In 2017 they made the move to Sarasota Florida and took the leap of faith to officially build Lipstick Lex.
As the cofounder, Alexis’ life companion, constant support system, motivational ass-kicker and co-leader of the pack, he is also an artist in his own right as he aids in creative ideas and solutions while proactively ensuring they come into fruition.
EXECUTIVE PERSONAL ASSISTANT | COMMUNICATIONS
Valerie was born and raised in Chicago, where she met Alexis in 2002. They became fast friends and shared a passion for similar interests, including the creative arts, for many years. She has been a constant support and cheerleader on the sidelines over the past decade as she’s supported Alexis and her artistic and entrepreneurial evolution.
Valerie finally made a move to Sarasota in July of 2019 to join forces and assist in the growth of the Lipstick Lex brand.
Specializing in communications, sales, and assisting with the organization of Lipstick Lex’s personal and professional affairs, Valerie is Alexis’ right-hand woman, studio companion, and loyal friend. They have truly created a Super Woman team!
WEB DESIGN | GRAPHICS
Sue is the founder and lead designer of Purple Fish Creative, a full service web and graphic design firm on the Outer Banks of North Carolina. Over the years her company has been credited for creating compelling designs for a wide variety of regional and national clients.
She has been a longtime fan and supporter of Alexis, and as a creative herself, Sue has been thrilled to see the evolution and explosion of Lipstick Lex, her brand, her art, and her message of love and positivity!
Sue is excited to be on board as the team web and graphic designer, and can’t wait to see what’s down the road for Lipstick Lex!