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Who is Lipstick Lex?

Sarasota, Florida artist, Alexis Fraser, is otherwise known in the art and design industry as ‘Lipstick Lex.’  

Lex is an alternative visual artist utilizing a complete color palette of lipstick as her primary medium, while in addition, adorns everything she creates with her signature kisses. Her unconventional approach differentiates her work in the saturated art space and her brand is rapidly expanding as she evolves in the world of design and fashion with her bespoke signature wearable art collection. 

The kiss print is her symbol as it promotes love, self-love, beauty, personal empowerment, joy, and affection.

Lex is an international artist who works on both private and corporate projects. Her work has been showcased nationally and abroad where she has landed various exhibitions, collaborations, campaign work, live performances, public speaking engagements, gala events, TV segments, celebrity endorsements, collectors, and more.

Meet Our Team

Alexis Fraser

Alexis Fraser


Meet Alexis Fraser (aka Lipstick Lex). Most folks call her Lex or Lexi.

Lex, knew from a very young age that a career in the creative industry was her calling. While she struggled with the false belief up until her late 20s that she would never survive as an artist for a living, she was determined to change that mindset and find success in her passion for creativity.

This is when she turned to lipstick! Lex knew that if she wanted to get ahead in a saturated art industry that she would need to differentiate herself.

After dabbling in a multitude of unconventional mediums and methods, utilizing lipstick and her physical kisses in her art became an obvious choice. It has since blossomed into a brand that promotes everything that Lex stands for – love, self-love, beauty, affection, joy, positivity, and personal empowerment.

The kiss print is her signature symbol and now goes beyond just the canvas as she dives into fashion design with her signature shoes, customized jean jackets, and jewelry!

Josh Fraser

Josh Fraser


Josh was born in Toronto, and moved to the Chicago area with his family when he was 14 years old. It was in high school where Josh and Alexis first met. At 16 they were inseparable, and are now proud high school sweethearts, still married 20 years later!

In 2017, they made the move to Sarasota, Florida and took the leap of faith to officially build the Lipstick Lex brand.

As the cofounder – and Lex’s life companion, constant support system, motivational ass-kicker, and co-leader of the pack, – he is also an artist in his own right as he aids in creative ideas and solutions and is the builder/craftsman behind Lex’s sculptural pieces. As a professional and highly-skilled contractor, he is Lex’s go-to for building custom panels and her 3 dimensional/sculptural surfaces.

Kristi Finigan

Kristi Finigan


Kristi has spent the past two decades managing public relations and communications in the hospitality, sports, and entertainment industries. She has an extensive event management background rooted in culinary, performing, and visual arts. She is excited to be a part of the team and consistently find ways to integrate Lex’s creativity into a multitude of unique platforms.

Sue Colao

Sue Colao


Sue is the owner and lead designer of Purple Fish Creative, a full service web and graphic design firm in Sarasota. Over the years, her company has been credited for creating compelling designs for a wide variety of regional and national clients.

She has been a longtime fan and supporter of Alexis, and as a creative herself, Sue has been thrilled to see the evolution and explosion of Lipstick Lex, her brand, her art, and her message of love and positivity!

Sue is excited to be on board as the team web and graphic designer, and can’t wait to see what’s down the road for Lipstick Lex!