The concept behind the event was to strengthen the branding of the KISS ME line through an advertising campaign featuring Isehan’s lipstick products. As a key component of this campaign, Lex was commissioned to create a 10’x10′ mural using the brand’s lipstick. The unveiling of this unique piece was a highly anticipated moment during the event, drawing the attention of attendees and the public alike. The mural was publicly revealed in the bustling heart of Shibuya, Tokyo, adding an extra element of excitement and engagement.
Isehan Cosmetics, a renowned cosmetic company based in Tokyo, Japan, organized a special event with the objective of increasing market awareness for their KISS ME cosmetic brand.
By showcasing the artistic talent of Lex and incorporating the KISS ME lipstick products into a large-scale mural, Isehan Cosmetics successfully created a captivating advertising campaign. The event not only raised market awareness for the KISS ME brand but also left a lasting impression on attendees and passersby, showcasing the brand’s commitment to creativity and innovation.