To capture the essence of the campaign, Estee Lauder featured Lipstick Lex, creating a portrait of her mother using the Kith lipstick line. The commercial aimed to showcase the emotional connection between mothers and daughters while highlighting the beauty and versatility of the Kith lipstick line. Lex’s artistic process and the use of the Kith lipsticks added a personal touch and authenticity to the campaign, resonating with viewers on a deeper level.
ESTÉE LAUDER & KITH
New York City
Estee Lauder, a renowned global beauty brand, launched a compelling commercial campaign to celebrate National Mothers and Daughters Day and introduce their new 'Kith' lipstick line.
The Project
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By incorporating Lex’s artistic talents and emphasizing the significance of the mother-daughter bond, Estee Lauder successfully communicated the message of love, beauty, and connection. The commercial not only promoted their new lipstick line but also evoked emotions and fostered a sense of relatability among their audience, making the campaign memorable and impactful.
